If you are starting a new business, one of the first key requirements will be to create a new website to match your new brand. Alternatively, you may already own a business but need to change your website due to growth or rebranding.

You may initially be discouraged from working with a web design agency because it costs more than building the website yourself. However, investing in an agency can save you a lot of time and money in the long run.

With web design becoming more accessible to non-web designers through websites like Squarespace and Wix, you may be tempted to take on the task of building a new website yourself.

Although this is the cheaper option, it does not always guarantee a satisfactory end product.

The benefits of working with a web design agency

Here are a few reasons why it can benefit your brand to work with a web design agency.

1. Code is not dead

A primary selling point for DIY website software is that you no longer need to be a coding wizard to build a website. However, this does not mean that developing your own website will not require technical expertise.

Buying a basic website template through a service like WordPress will only take your web design so far – you’ll likely still need to use HTML and custom CSS to enhance your website’s aesthetics.

This should be done in order for your web design to accurately reflect your brand (you’ll definitely want to do this if you want to avoid ending up with a website that looks exactly like another company – or worse, a competitor).

In addition to this, if you have never designed a website before, you may not be aware of various technical aspects of web design that affect website performance. This includes how the size of the images you use can affect page speed or how different elements of your design will appear on a mobile device.

A reliable web design agency will ensure that all technical issues are optimized for the best user experience, whether it is via desktop, laptop, tablet, mobile or all four.

2. Not everyone has an eye for website design

If you don’t already have experience in a creative field, you probably won’t know all the aspects of creative design from the get-go. Web designers, on the other hand, have years of experience in making websites stand out from their competition.

A web designer will also be able to look at your brand identity (logo, fonts, colors and other creative assets) and make sure your website reflects it. Small businesses with no web design experience can often be disappointed when they create their website from scratch, how it doesn’t match their wider brand identity.

The psychology behind good, consistent branding is critical to any brand.

High-quality web design means the consumer is likely to engage better with your brand – so maintaining consistency across marketing materials is key. Using inconsistent branding can make your business look unprofessional.

3. Your website is your biggest sales tool

In your business, do you want someone with no sales experience in charge of your sales department? Chances are, you’d rather hire someone with a wealth of experience. The same thought process should be applied to your website.

Your website is usually the first thing potential customers look for when they hear about your business. It’s very often how they discover your business in the first place, and in some cases, your website is your business itself.

Consumers will interact with your brand and the user experience will be a key decision maker in making a purchase decision, so getting it right is vital.

A good website is not only measured by the quality of your content or how it looks. It is also measured by how easy it is for users to navigate and how quickly they can find what they are looking for. This could be the difference between someone working with you or not.

If you don’t already have web design experience, you may not be aware of the different ways people will interact with your website.

A good user experience covers everything from where and how your content and images are displayed on the page, to the color choices in your design.

Choosing a quality web design agency ensures that the user experience is prioritized, giving you the best chance of return on investment.

4. Time is money

If you have no experience designing websites, it can be overwhelming trying to design a complete business website from scratch. That’s because building a high-quality, professional-looking, converting website takes time and skill.

Learning how to build a website using DIY software won’t happen overnight – there will still be a lot of functionality you’ll need to learn to navigate.

An inexperienced business owner may end up spending hours building a site only to find that a certain element isn’t working properly. They could easily have to consult a web designer or agency to step in and solve the problem.

If you’re a business that wants to grow, look professional, and get the most out of your website, it usually pays to work with a web design agency in the long run.

The upfront cost is more likely to save you time now and prevent expensive repairs in the future, ultimately giving you a better return on investment from your website in the long run.

The web designers at Evesoft Design have years of experience in the field, so if you’re a new business looking to create your first website, or you have an existing business that needs a new look, you’re in good hands.

Contact us today to see what Ivsoft Design can do for you: info@ivsoftdesign.com

5. A web design agency is always up to date with the latest trends

Web designers and developers will always be looking for new ways to improve their website design and user experience.

The world of web design is constantly being updated with new features and functions, which people without design experience may not be immediately aware of. Not being up to date with the latest web design conventions can prevent you from standing out against the competition.

Whatever you want to achieve with your website, a website designer will often know the most effective way to accomplish it.