Tips for effective email marketing
April 11, 2023
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What types of visitors are there?
When approaching online traffic, it is important to distinguish between two main types of users. The first type are those visitors who made some kind of interaction with your website by buying something, calling you, leaving a contact, question…. The second type are those who just entered, looked at the website and left.
The percentage of visitors who convert (meaning they complete a desired goal, such as booking a service or making a purchase) is your conversion rate. The percentage of visitors who enter the page and then leave (“bounce”) instead of continuing to other sections of the page – that’s your bounce rate.
In this article we will describe the most commonly used strategies for increasing traffic. And of course you don’t have to try everything at once; see what works best for you. Once you’ve mastered one method, move on to the next.
Measuring website traffic with Google Analytics
In order to drive traffic to your website, you need to know how well a campaign or campaigns you are running are doing in terms of visits and activities over a period of time in order to draw conclusions about whether what you are doing is enough. Google Analytics (GA) is a great tool that allows you to gain a deeper understanding of your site’s performance.
What GA does is organize large amounts of data in a clear way. The information collected by this tool will give you useful knowledge about exactly how visitors interact with your website.
GA tracks every visit to your website. It provides precise information about page views, session durations, bounce rates, demographics and more. In this way, you can follow the audience (visitors) and their behavior: on which product / service do they stay the most, which section is the most visited, or did they just come and immediately leave (“refused”).
How often should you check Google Analytics?
It depends on the amount of traffic and content updates of the website. But as a rule of thumb you should check your GA at least once a week.
Reasons for analyzing traffic on your website
You will learn who your website visitors are, what is working on your website and what needs to be improved. This knowledge and attention to detail will help you improve your website traffic.
Who can use GA? Anyone with a Gmail account can use. However, you need to connect your website to your Google Analytics.
If you are already part of our InOne.mk family, write us your Gmail address so we can add you to GA.
Attracting potential customers
One of the things you need to do to increase traffic is to improve your website’s search engine rankings. It’s simple: when people are looking for your type of business in your area or something you have to offer, you need to appear in their Google search, ideally appearing on the first few pages.
Ranking higher in search engine results is a process that takes time and patience. This is where optimization comes in. SEO stands for Search Engine Optimization. How to start optimizing your website for search engines? By creating quality content and optimizing for specific keywords. Keywords represent the most frequently searched words (terms, sentences) on Google or Bing to find specific content. There are several tools that can help you find the most suitable search keyword for your business.
Once you know what those keywords are, make sure you mention them and write content around them on your website. This way, people searching for those keywords will find your business.
For example, if you’re a carpenter who builds kitchens, you’d probably want to include keywords like “kitchen construction,” “carpenter who builds kitchens,” etc. This is because your potential customers are likely to search for these terms on Google or Bing
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