Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other person, company, name… Inc. on the block. And your brand identity design? It’s what shapes your company.

But what exactly is brand identity? What does it have to do with design? And how do you shape a strong brand identity that takes your business to the next level?

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world.

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