Do you think the content you post on your Facebook business page is optimized enough?
In this blog, I will show you 5 ways to improve the results of your Facebook business page?
1. USE PHOTOS / PICTURES WITH REAL DIMENSIONS
I guess you usually post photos on your Facebook business page. This is really good because photo posts are much more successful than text posts or links only.
It is also important to post the photos in full size, because it depends on what your Facebook photo will look like after you share it.
If the photos are not in the right size, they will be cropped and will not look good. I personally recommend 2 sizes that make your photos look beautiful and dominate over any other Facebook photo.
My advice is to use photos with dimensions of 800 × 800 and 800. 1200 pixels.
Use these two sizes and you will feel a drastic difference in the results of your Facebook page, and for the better.
2. TARGET YOUR FANS ON FACEBOOK
There are two options for targeting fans to your business Facebook page. One way is to turn off some of your fans so they don’t see the posts and posts you make. You can do this by age and location.
3. PUBLISH ON FACEBOOK IN RIGHT TIME
It is very simple! If you do not post on your Facebook business page at a time when your fans are not really on Facebook, you will not get enough attention.
But when is the best time to publish? It all depends on the fans on your site.
You need to pay more attention to Facebook Insights to find out when your fans are online. When they are really on Facebook. Facebook Insights lets us know how many of our fans are online every day of the week. And even better than this: every day is divided by the hour. Pay more attention to this tool.
4. TELL YOUR FANS WHAT YOU WANT FROM THEM ON FACEBOOK
We all browse Facebook very quickly. We go through a lot of information every day and at the same time we ignore a lot of information.
What should you do as a Facebook Business Page Administrator?
You need to get the fans on your Facebook business page to do something specific and that will get their attention. Of course, you should not overdo it because you can become too aggressive.
Be active and call your Facebook fans for action.
5. DO NOT GET INVOLVED IN SELF-PROMOTION
If you use Facebook primarily as a commercial tool or to promote your services, you will need to upgrade to Facebook’s pay-to-play model, the platform, or popularly known as Facebook ads.
If you stop paying on Facebook, the results will stop as well. This is a clear message to brands: if you want to sound like an advertiser, you pay for advertising.